Explore Luna Media’s perspectives on publishing and advertising technology.
Articles retain their original publication dates and link to the current site.
An estimated 95.6% of Americans 13 or older listen to some form of audio content on a daily basis. Podcasts share has soared 200% and radio has dropped by 22%. The IAB found that 85% of total digital audio advertising revenues came from mobile listening. These signs are clear signals of a rapidly changing landscape […]
Read original article ↗Concerns about online privacy, intrusiveness, and irrelevant ads have been key drivers for buyer dissatisfaction in the advertising industry. As a result, marketing teams face the increasingly difficult task of changing perceptions of their brand and ensuring that advertising as a whole is a beneficial force for their brand. Now is the time for brands […]
Read original article ↗It has been a busy conference season and we are just getting started. With AdExachanger’s Programmatic I/O in Las Vegas, Digiday in Palm Springs, Admonsters and Cannes, we’ve already seen half of the year pass by. We’ve had a chance to review some of the key talking points for 2022. The Cookieless Future Isn’t Near: […]
Read original article ↗Tell us about your inventory or advertising objectives. We’ll help identify the relevant Luna Media solution.