For advertisers / Luna Perform

Built for action.
Driven by learning.

Luna Perform uses Luna Media’s proprietary machine learning bidder to support acquisition and engagement campaigns across the open internet.

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Campaign objectives

Define the action.
Focus the campaign.

CPA

Focus on completed actions that matter to your business, such as a purchase or registration.

CPL

Build campaigns around acquiring leads for your business.

CPI

Reach new users with campaigns focused on app installs.

The learning loop

From signals to smarter decisions.

Campaign insights inform what comes next.

  1. 01

    Understand

    Audience signals
    Campaign objectives

    Your starting point
  2. 02

    Activate

    Predictive bidding
    Cross-platform delivery

    Decisions in motion
  3. 03

    Learn

    Engagement analysis
    Campaign outcomes

    Insights for the next decision
Insights feed back into campaign decisions
Audience insight. Predictive bidding. Continuous learning.
Technology & insight

Advanced Features

Luna Perform combines audience signals, machine learning, and campaign analysis to make each decision more informed.

Custom Audience Targeting

Use your data, alongside audience and behavioral signals, to connect with the people most relevant to your campaign.

AI-driven Predictive Bidding

Apply machine learning to bid decisions and optimize toward your return on ad spend objectives.

Cross-Platform Management

Coordinate campaigns across web, mobile apps, and connected TV.

Fraud Prevention & Brand Safety

Bring fraud prevention and brand-safety tools into your campaign planning and delivery.

Post-Engagement Analysis

Review what happens after engagement to understand performance and inform your next campaign decisions.

Start a conversation

What does success look like for you?

Tell us about your audience and campaign objective.

Talk to our team