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Ad viewability is a critical aspect of advertising that has a direct impact on ad revenue. The current standard for ad viewability, established by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC), states that an impression is considered viewable if 50% of the ad is visible for at least 1 second for […]
Read original article ↗In-game advertising is not new and has been the bread and butter for mobile games. The difference is that now technology has advanced to a point where in-game ads on console games can be bought and sold programmatically, as easily and effectively as they can be on the web. That is a new revenue stream […]
Read original article ↗Gaming is now the fastest-growing advertising channel, last year it generated a revenue of $93.2bn globally according to Newzoo. In-game advertising has rapidly become the preferred way to reach the incredibly diverse and engaged global gaming community of over 3.2 billion gamers. Gaming’s ascent represents a shift in consumer attention. Consumers spent over one trillion […]
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