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Perspectives on
digital advertising.

Explore Luna Media’s perspectives on publishing and advertising technology.

From the archive

From the Luna Media blog.

Articles retain their original publication dates and link to the current site.

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Maximizing CTV with Luna Media

What’s CTV? CTV, or Connected TV, is a blend of traditional TV and the internet. In simple terms, it’s a smart TV with online features. People love it because they can watch Netflix, Hulu, and Amazon Prime without needing extra devices. Why Advertisers Love CTV CTV isn’t just great for binge-watchers. Advertisers can reach specific […]

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Mobile App Advertising: Why It’s The Future

From print and television to websites and now mobile apps, technological advancements have continually revolutionized advertising. In this digital age, with 3.8 billion smartphone users globally, the potential of mobile app advertising is undeniable. Luna Media is crystal clear about one thing: mobile app advertising is setting the course for the future of marketing. Here’s […]

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The Mobile App Industry Grows Stronger: Insights from H1 2023

In the fast-paced world of mobile app development, the first half of 2023 has brought promising news for the industry. According to Data.ai’s latest report, the mobile app industry has bounced back from the challenges it faced in 2022, showing a year-on-year increase of 5.3%, generating an impressive $67.5 billion in revenue through the App […]

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