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Apple knows how to shock users and marketing experts. IDFA was an important step in mobile marketing development, but, apparently, it’s time to rest. Well, maybe target advertising needs to be revised and updated (considering iOS users), but mobile marketing is sure to survive this hard blow.
Read original article ↗This is what iOS users are sure to see after installing iOS 14. Every app is going to ask permission to track personal data and use it to create personalized ads. Some people speculate that only up to 20% of iOS users will likely to “Allow Tracking”, given its frightening content.
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