Why publishers should have an audio player
Audio consumption has grown exponentially. Nearly one-third of U.S. households now have smart speakers and 73% of the US population are listening to online audio every month. People are listening to all forms of audio content: news, podcasts, music, and books. The convenience of listening over reading offers publishers a perfect opportunity to provide their […]
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The marketing world is going crazy after the latest news about IDFA removal. On the annual Worldwide Developers Conference conducted on 22 June 2020, Apple announced that iOS 14 is about to bring many curious twists to the iOS fairy tale. One of them is an end to IDFA or identifier for advertisers in iPhones. […]
Brand Suitability vs Safety
The marketing world is going crazy after the latest news about IDFA removal. On the annual Worldwide Developers Conference conducted on 22 June 2020, Apple announced that iOS 14 is about to bring many curious twists to the iOS fairy tale. One of them is an end to IDFA or identifier for advertisers in iPhones.
